Who am I?

My name is José, a designer and filmmaker whose professional path began in Journalism. During my undergraduate studies, a passion for visual communication took hold, leading me to dive deep into the world of design through internships and dedicated self-study. This drive quickly led to my first role at a design agency, followed by a position at a video production studio.

I later returned to my roots in journalism, taking on the role of a news editor for two major TV channels in Brazil. This experience was invaluable, providing me with a solid foundation in storytelling and media production under the high pressure of a live news environment.

Returning to my passion for design, I joined the multinational ride-hailing company inDrive as a Senior Designer and Creative Lead. This role was a pivotal moment, allowing me to fully integrate my communication background with my design expertise. I led creative projects and solidified my ability to deliver high-impact results as an independent professional.

It was this synthesis of experiences that ultimately inspired the philosophy behind my own brand, Blê Motion. The name was born during a journey through Europe. While traveling in France after having spent time in Sweden, I was struck by the two words for 'blue': the French bleu and the Swedish blå.

Blê became my word for the space in between, a creative blend of two distinct identities.

This philosophy mirrors my own professional journey: a path defined by the fusion of diverse skills, cultural influences, and creative disciplines into a single, focused vision. Today, I continue to evolve, and my passion for learning now guides me towards a new focus on sustainability, as I aim to produce work that is not only effective and engaging, but also responsible.